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EUROPEAN PREMIERE:
UNITL OCTOBER 27, 2024
AT LAMPO SCALO FARINI MILAN

THE EXPERIENCE

"Spirit of Japan" is an original Immersive Art Experience inspired by the extraordinary expressive power and modernity of the masters of Japanese prints.

Starting from these marvelous works, Danny Rose Studio has imagined suggestive and poetic visions that invade the space and overwhelm the visitors, creating a dynamic staging, like a journey through different moments, each with its own rhythm and atmosphere.

It is a journey into the Japan of the popular imagination, the world of geisha, samurai and spirits, which finds its source in the Japanese woodblock prints that spread to Europe in the second half of the 19th century, when trade between the West and Japan opened up. This revelation of Japanese art profoundly impacted Western art, influencing not only the Impressionists and avant-garde painters such as Van Gogh, Gauguin, and Bonnard, but also decorative arts, music, and dance.

UKIYO - E

Ukiyo-e è il termine giapponese usato per descrivere le "immagini" (e) delle stampe che ritraggono la vita quotidiana e lo spettacolo della natura e si traduce come "immagini del mondo fluttuante".

È un termine legato alla nozione buddista dell'impermanenza di tutte le cose ed è stato ironicamente utilizzato nel XVII secolo per descrivere le "immagini" (e) dei momenti di spensieratezza della vita quotidiana. L'Ukiyo-e è un movimento artistico giapponese del periodo Edo, iniziato nel XVII secolo e durato fino al XIX, che vide protagonisti artisti famosi come Hokusai e meno noti come Kuniyoshi, Utamaro e Kunisada.

"Spirit of Japan" comprende più di 400 opere dei più importanti maestri dell'Ukiyo-e, provenienti da 20 musei di tutto il mondo: Katsushika Hokusai, Kitagawa Utamaro, Utgawa Kuniyoshi, Utagawa Hiroshige, Yoshida Hiroschi, Kawase Hasui, Totoya Hokkei, Kiitsu Suzuki, Ando Hiroshige, Musaaki Shikibu, Tsuchiya Koitsu.

THE EXPERIENCE

"Spirit of Japan" is an original Immersive Art Experience inspired by the extraordinary expressive power and modernity of the masters of Japanese prints.

Starting from these marvelous works, Danny Rose Studio has imagined suggestive and poetic visions that invade the space and overwhelm the visitors, creating a dynamic staging, like a journey through different moments, each with its own rhythm and atmosphere.

It is a journey into the Japan of the popular imagination, the world of geisha, samurai and spirits, which finds its source in the Japanese woodblock prints that spread to Europe in the second half of the 19th century, when trade between the West and Japan opened up. This revelation of Japanese art profoundly impacted Western art, influencing not only the Impressionists and avant-garde painters such as Van Gogh, Gauguin, and Bonnard, but also decorative arts, music, and dance.

UKIYO - E

Ukiyo-e is the Japanese term used to describe the "images"(e) of the prints depicting everyday life and the spectacle of nature, and translates as "images of the floating world",

 

It is a term related to the Buddhist notion of the impermanence of all things and was ironically used in the 17th century to describe the 'images'(e) of the carefree pleasures of everyday life. The Ukiyo-e is a Japanese artistic movement of the Edo period, which started in the 17th century and lasted till the 19th, featuring renowned artists like Hokusai, and lesser-known ones like Kuniyoshi, Utamaro, and Kunisada.

 

 

"Spirit of Japan" is more than 400 artworks of the most important masters of Ukiyo-e, curated from 20 museums around the world:

Katsushika Hokusai, Kitagawa Utamaro, Utgawa Kuniyoshi, Utagawa Hiroshige, Yoshida Hiroschi, Kawase Hasui,  Totoya Hokkei,  Kiitsu Suzuki,  Ando Hiroshige,

Musaraki Shikibu, Tsuchiya Koitsu.

GENERAL INFORMATION

Opening times:

Monday from 10:00 to 20:00 (last entry at 19:00)

Tuesday and Wednesday CLOSED

Thursday from 15:00 to 21:00 (last entry at 19:30)

Friday from 10:00 to 21:00 (last entry at 19:30)

Saturday 10:00 to 21:00 (last entry at 19:30)

Sunday 10:00 to 20:00 (last entry at 19:00)

Entrance fees:

The price of admission varies depending on day and time of day

Adults from 14 euros, children from 11 euros

Useful information

  • The duration of the visit is approximately 60 minutes.

  • The experience is suitable for all ages.

  • The location is wheelchair accessible.

  • Parking is available on site.

Address

Lampo Scalo Farini, Via Valtellina, 5. Milano MI Italia 20159

How to reach us by public transport

  • By train, with the Milan Lancetti link, the stop is approximately 19 min walk away.

  • By tram, get off at the Via Farini-via Ferrari stop on lines 2, 4, 10 and 33.

- MILAN -

A journey through Japanese art

AN IMMERSIVE ART EXPERIENCE

THE EXPERIENCE

"Spirit of Japan" is an immersive art experience inspired by the extraordinary expressive power and modernity of the Japanese print masters.
Starting from these magnificent works, Studio Danny Rose has imagined evocative and poetic visions that invade the space and overwhelm visitors.

The dynamic staging is conceived as a contemplative journey in a Japan that no longer exists but continues to fascinate: the Japan of the common imagination, that of geishas, samurai and spirits, which originates from the Japanese prints that began to circulate in Europe in the second half of the 19th century, when trade between the West and Japan opened up. This spread of Japanese art had a profound impact on Western art, influencing not only the Impressionists and avant-garde painters such as Van Gogh, Gauguin and Bonnard, but also the decorative arts, music and dance. 

Music and sound design are an essential part of the exhibition project, the result of meticulous and passionate work that makes visitors' experience even more evocative and immersive. "Spirit of Japan" opened at the Kadokawa Museum in Tokyo, the immersive INSIDE space in Shanghai, is currently on display in Montreal, Canada, and has been seen by more than three million people.  

Discover more

The Spirit of Japan

DANNY ROSE

Danny Rose is a digital art studio specialised in the creation of synaesthetic art experiences, interactive and generative installations and urban artworks.


The collective's artistic vision specifically explores the interaction between architecture, digital visual creations and dynamic soundscapes, transforming architectural spaces into settings for hypnotic experiences that transcend the boundaries of perception.  Each visual and sound creation is meticulously designed and engineered to enhance the immersive dimension and reshape the perception of the surrounding environment.


The Danny Rose Collective has created some of the most significant immersive art experiences and interactive digital artworks exhibited notably at the Centre Pompidou in Paris, the Museum of Contemporary Art in Sydney , the Atelier des Lumières in Paris, the Kadokawa Culture Museum in Tokyo...

Further information

FAQ

  • 1. Where can I buy tickets?

    2. Is it possible to buy tickets on site on the day of the event?

    There will be a ticket office on site. However, tickets may be sold out when you arrive at the event, so we strongly recommend booking in advance to guarantee your place. You can purchase tickets on the Fever app or on the Fever website.

    3. Can I transfer my tickets to another person?

    Yes, you can transfer your tickets to anyone for free. Just click "Transfer tickets" on the ticket in the Fever app. Please contact us if you have any doubts or questions. Be sure to mention your ticket order number.

    4. Do I have to print the ticket?

    There is no need to print out the ticket; it will be validated via the Fever app upon your arrival at the venue.

    5. I can't find my ticket. What can I do?

    You can find your ticket in the Fever app, within the 'Tickets' section. If you do not have the app installed, you can download it from the Apple Store or Google Play. Remember to log in using the same account you used when booking your ticket. If you cannot find your ticket, please contact us.

     

    6. Are refunds allowed? What is the exchange policy?

    Exchange for other dates and/or times is permitted up to 48 hours before the start time of the event you originally purchased and is based on availability at the time of the exchange. Refunds are not permitted under any circumstances. Please refer to the T&Cs for further information.

    7. Do you offer press passes?

    No, there are no press passes.

    8. Can I make a group booking?

    If you wish to book for a large group, please contact groups@feverup.com specifying the date of participation and the size of your group.

  • 1. What can I expect from this event?

    Enjoy a unique experience by immersing yourself in the spirit of Japan.

    2. Where is the experience?

    At Lampo Scalo Farini Milano.  Via Valtellina, 5, 20159, Milan

    3. Does the experience take place indoors or outdoors?

    This experience takes place indoors in an air-conditioned venue.

     

    4. Where is the experience?

    At Lampo Scalo Farini Milano.  Via Valtellina, 5, 20159, Milan

    5. How long does the experience last?

    The experience will last about 1 hour.

    6. Will it be possible to buy food and drinks on site?

    Yes, food and drinks can be purchased on site.

    7. Will there be strobe lights?

    No, this event does not use strobe lights.

    8. Is it possible to take photos and/or videos during the experience?

    Feel free to take pictures and share them; just make sure not to disturb other guests. Equipment and professionals are not allowed.

    9. Will virtual reality be there?

    This experience does not include virtual reality.

    10. Will there be an audio guide?

    No, this experience does not include an audio guide, but there will be descriptions in Italian and English. 

  • 1. Do I have to arrive at my session time?   

    It is recommended to arrive at the pre-arranged location 10 minutes before the booked time.

    2. What happens if I am late?   

    A maximum delay of 15 minutes is permitted.

    3. Are animals allowed?  

    Unfortunately, no pets are allowed at this event; assistance dogs are allowed instead.

    4. Are there any age requirements?   

    The event is suitable for all ages! Children under the age of 4 will be admitted free of charge. Pushchairs are permitted. 

    5. Is the experience suitable for deaf people?

    Deaf people will be able to enjoy this experience as it is mostly visual.

    6. Is the facility wheelchair-accessible?   

    Yes, the event takes place in an accessible location.

    7. Is there a parking space available?   

    There is free parking adjacent to the entrance of the venue, subject to limited availability upon arrival.

    8. What objects are forbidden to experience? Is smoking or vaping allowed?   

    Smoking/vaping is not permitted inside the exhibition.

    9. Are free tickets available for accompanying persons?    

    No, no companion tickets are available for this event.

    10. Will there be chairs? Can I sit during the event?   

    Durante questo evento è necessario camminare, ma nel caso in cui avessi bisogno di riposo, potrai trovare dei posti a sedere per una pausa.

    11. Will toilet facilities be available on site?   

    Yes, the venue has toilets; you can ask our on-site staff for directions.

    12. Is a cloakroom service available?   

    No, the cloakroom service is not available.

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